a) Know what coin or coins you want to buy.
b) Learn how coins are graded and understand the relationship between grade
and value.
c) Research the history of a coin or series of coins you're interested in.
Pay special attention to mintage, survivability rates and current values.
d) Coin clubs.
Coin clubs offer members opportunities to buy, sell and trade coins. They
also sponsor coin shows, providing local collectors access to dealers and
collectors on a regional or state basis. Larger clubs can attract dealers
from across the country.

More advanced techniques.
a) Seek out reputable dealers (for more serious collectors).
It's becoming increasingly difficult to find local coin dealers or retail
hobby shops that boast a wide selection of collectible coins but they do
exist. Understand that you will be paying retail prices at a coin shop, as
you should, he has an overhead too. Only buy coins certified by PCGS or NGC.
Since many dealers start out as collectors they often turn out to be valuable
sources of expertise more than willing to help out novice collectors with
tips or reference books that are helpful when researching potential purchases.
b) Mail order and Now the Internet
Many collectors enjoy the convenience and privacy of buying coins by mail
order or now on the Internet. Today's mail marketplace offers a wide variety
of purchasing opportunities. But be prepared to make your decision to buy a
coin based on a written description that includes the grade and a quoted
price.
c) Auctions
Another popular way of acquiring coins is from auctions. Potential buyers a
usually given some time to inspect the coins being sold prior to the auction.
It's a good idea to establish a bidding limit before an auction begins. Set a
maximum price on a given coin based on research done prior to the auction.
Don't get caught up in the excitement that is often generated by the bidding
process.
Most auction firms charge a 10 percent buyer's fee, meaning 10 percent of the
winning bid is added to the total price of your coin. The fee can be higher
(15% for many).
Most large auction companies produce catalogs featuring photographs of the
coins that will put up for sale. Catalogs are generally mailed to potential
buyers. Collectors who are unable to travel to a given auction site often
place bids by mail. The catalog is likely to include a form for placing bids
via US Mail along with deadlines and terms of the sale.

A Few Final Tips
a) Comparison shopping is the easiest way to protect yourself. Make sure
you're comparing Apples to Apples.
b) If it looks too good to be true, it probably is not true.
c) Become familiar with the policies of mail order companies, paying special
attention to their terms and return privileges.
d) Carefully inspect your purchase immediately upon receipt to verify that
you've received the item you ordered.
e) Carefully inspect any coin you might purchase at an auction before bidding
on it. If necessary, pay a professional dealer to verify grades and value of
coins that interest you.
That may be the best 10% you ever pay.
f) Regardless of the source, know what you are looking for and what you are
willing to pay for it.

Happy Hunting!